In the last 24 hours, it was widely reported that Barcelona had finally reached an agreement with Nike over a new sponsorship contract. The deal has been worked on over many months, and on Saturday, it was made official.
In an official statement, Barcelona have confirmed that they have launched a “new start” with Nike, whom they have reached a “multi-year partnership agreement” with – this will take effect from this season.
“FC Barcelona and Nike, two leading brands in the sport industry, are pleased to announce a new start with a multi-year partnership agreement, starting effective this season, that brings a new collaborative strategic partnership model between the two organisations.
“This new partnership consolidates Nike as a Main Partner of the Club and Official Technical Partner across all professional and amateur teams, bringing a unique model that strengthens the brands association and fuels the global retail and licensing business growth. Nike has a key strategic role in the Club’s Retail Operations and together with Barça Licensing & Merchandising will join forces in the development of specific plans related to product creation, supply chain and global distribution.”
Official Announcement
— FC Barcelona (@FCBarcelona) November 9, 2024
Barcelona and Nike have been in partnership since 1998, and their bond will now extend for many more years to come.
